It’s just shampoo- right? Does where it comes from or how much it costs really make that much difference to your hair?
As Hairdressers of 30 something years we are regularly being asked this question and in truth what's important to you in a shampoo might not mean anything to someone else! For some the choice goes no further than the price tag —but consider these few factors to help you make your choice...
Take two shampoos - “professional”and “off the shelf” both need a surfactant to do their job(surfactants are the ingredient that make the bubbles and remove the dirt) but surfactants found in many conventional shampoos–such as sodium lauryl sulfate (SLS), sodium laureth Sulfates (SLES), cocamidopropyl betaine, and cocamide DEA come with environmental and health concerns.
If you’ve spent your hard earned cash on a salon colour or treatment you’ll have an extra incentive to opt for salon products as alcohols and low-quality cleaners in shampoos dry out hair and strip the colour, which quickly leads to dull, washed out sad hair.
Would you buy an expensive dress and then throw it in the washing machine? Of course not- you’d take it to be professionally cleaned!
So the difference in the price tag are down to the quality ingredients you’ll find with in.
Invest in your hair- it is the crown you never take off!
Check out https://www.aveda.co.uk